William Hill was established in 1934. Let me repeat that. William Hill was established in 19. 34. Yes, this company has been around for over 70 years, and yes they are still doing business today. This is an incredible feat, especially in the world of sports betting.
Of course, back in 1934 there was no internet, and online betting was nothing but a pipe dream. Today, William Hill (or Will Hill for short) offers plenty of reasons to log in and place some wagers. The site has been online since 1998 and was one of the first online accepting wagers.
This review will examine the entire sportsbook, including the different betting options, bonuses, security and licensing details, professional or recreational players, deposits and payouts, and an overall view of the book.
William Hill offers a nice selection of betting options, including spreads, moneylines, periods/quarters, props, and exotics. Many major events and sports are covered here. The sports include American Football, Aussie Rules Football, Badminton, Bandy, Baseball, Basketball, Bowls, Boxing, Cricket, Golf, Greyhound racing, Handball, Horse Racing, Ice hockey, Rugby, Snooker, Soccer, Tennis, and Trotting. There are several other sports and events not listed here, but on Will Hill’s site for betting. Basically, if it’s being played around the world or around the block, chances are high that this book has a line and will take your action!
The odds format can be changed from EU to UK to US, for easier viewing and line selection.
Logging onto Will Hill, the site first prompts you to choose your time zone, so the site may be customized to suit your needs and make it more user friendly. The first tab lists “Sports” followed by the major offerings such as soccer, horse racing, tennis, and cricket, as well as an expandable button that shows more sports. Clicking a specific sport takes you to a tab such as “All Basketball” which lists a few key games (live betting offerings, or nationally televised contests upcoming), and then as you scroll down, you can see all the different leagues as well as the different bet types. In our example of basketball, we see the first tab listed as NBA, and then to the right it lists different options such as Championship Winner, moneylines, spreads, double chance betting, etc.
There’s a big menu of live in-play action available, mostly on soccer matches. The schedule is nice because it allows you to sort by time or by sport, and lists all the games upcoming for live action for a full week in advance.
The site itself offers a nice layout that features the option to log in at the very top of the page, with a “bet slip” on the right, along with a bet calculator, results, favorites tab, and search bar for finding the exact game or team you want to bet on. You have the option for the site to remember your login details for easier access later on.
Will Hill has a unique feature that allows players who bet on games to watch the games live, streaming on their computers. This really makes the book a nice option for players who enjoy watching the action as it happens.
Bonuses are surprisingly scarce for sports bettors here, with one notable exception:
Upon placing your first bet your account will be credited with a free bet worth the exact amount that you placed as your first bet, up to a maximum of €/£/25. This is nice because it allows players to try the book before investing serious money with the added bonus of a free wager.
Your free bet can be used on all sporting events offered by the site online. Basically, if it’s offered online by William Hill then you can bet on it and be covered up to the €/£/25 limit.
The site also does feature an affiliate program which will provide a cut of the losses for players you refer to the site. This is nice if you know friends who bet, because you can simply steer them towards the bookmaker and with a few clicks you can be earning a portion of their action right along with the book.
Security and Licensing
The company is listed on the London Stock Exchange (LSE). This means that the company follows very strict rules and regulations regarding its financial positions. The company holds a license in the UK in good standing.
With 2,350 retail outlets and over 16,000 employees working at home and abroad, William Hill is invested not only in shareholders and punters, but also employees as well. This decade long tradition really shines through each and every day.
Professional vs. Recreational Bettors
William Hill is similar to most other European books in that they are notorious for limiting winning players, and fast. This makes the book less than attractive when professional players (“professional punters,” in Euro parlance) are selecting their places to play. Sure, you may be able to place a few large bets and win, but then the hammer will drop and you’ll be cut down to size, sometimes all the way to $0 limits.
For recreational players, it’s an excellent choice, offering its large array of live betting, 100% secure transactions and payouts (more on that in a bit), and also a nice casino area if you enjoy games of chance such as blackjack or roulette.
For players who wish to play at William Hill, the site is offered in several languages, including Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese. Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Spanish, Swedish, and Turkish.
Will Hill offers both professionals and recreational bettors customer service via telephone or email. You can call or email any time, 24/7/365 and get customer service to answer your question right away. There is no live chat support at this time, but most players don’t really mind since the site usually does not give players trouble.
Unfortunately, if you reside in Bulgaria, Cuba, France, French Guiana, Guadeloupe, Hong Kong, Iran, Israel, Libya, Martinque, Myanmar (Burma), North Korea, Philippines, Réunion, Sudan, Syria, or the USA, you cannot bet at here due to legal concerns.
Hopefully with time passing, laws will allow some or all of these countries to finally experience freedom in their gambling pursuits, but for right now those are the citizens who are out of luck.
Deposits and Payouts
As you know, Will Hill has been on the block for a very long time. This provides players with an extra feeling of safety and security that can’t be matched elsewhere. Your money is beyond safe, from the initial deposit up until the last Euro is withdrawn (or, lost.)
The easiest and fastest way to fund your account is via Neteller. This option provides you with near-instant access to both deposits and withdrawals, and is extremely safe as well. Neteller is very friendly to gambling sites in general, except in countries where gambling is banned such as the US.
The list of deposit options (besides Neteller) is truly incredible, with the following formats supported, amongst others: Visa, MasterCard, Delta, Bank Transfer, Check, Moneybookers/Skrill, PayPal, Ukash, Paysafe Card, Click2Pay, Quick Cash, Postal Orders, Webmoney, Prslewy24, Sofortüberweisung, Giropay, Nordea, Abagoos, IDEAL, Moneta.ru, INSTADEBOT, eKonto, Boleto Bancario, eWire, Eps, Multibanco, Linea Abierta, and BankLink. This provides you with a great chance to deposit funds and get your account rolling.
Withdrawals are handled by various options including Visa, MasterCard, Neteller, Check, PayPal, Click2Pay, and Click and Buy. Times for withdrawals range from Instant to 10 working days, with some additional delays possible due to your bank’s policies or additional security checks from William Hill’s customer service, which is meant to keep your money and identity safe.
The site offers players the chance to wager in several currencies, including AUD, CAD, CHF, DKK, EUR, GBP, and of course the USD. (Given the recent swings in foreign exchange markets, sometimes picking a currency is a gamble all to itself!)
- Comprehensive coverage of all betting markets
- Open on UK high-streets since 1930’s
- Leader in mobile and live betting technology
- Multitude of languages and currencies available
- Better odds often available elsewhere
- Bonus offers are not frequent enough
One quick note before finishing up, if you find that you have a gambling problem, or trouble limiting yourself, William Hill offers an option to limit or block access to your account and funds. This provides a nice safeguard for players who sometimes get out of hand and ruin their finances due to excessive craving of action.
This book boasts a long list of positive features, with the most obvious drawback being the strict limits on winning players. However, if you’re not a pro and just betting for fun, you will find it hard to beat indeed.
With mobile betting, live streaming action, in play betting, a nice poker/casino area, and a history dating back decades before the internet was even invented, you won’t regret making your first deposit and bet with this sportsbook.